What if your company’s culture is quietly draining your resources and you don’t even notice?

Why Culture Is More Than a Nice-to-Have

We often treat culture like a soft, fuzzy concept, something you hope shows up when things go well. But culture is actually how things get done when no one is looking. It’s embedded in your reward systems, behaviors, norms, and leadership signals.

When culture is neglected, the fallout is real:

  • Lower productivity & engagement – Gallup1 reports global employee engagement fell to just 21% in 2024, costing the world economy hundreds of billions in lost output. 
  • Higher turnover and recruitment costs – Poor culture fuels attrition and requires constant hiring and training.
  • Customer churn – One PwC survey2 found 32% of customers would abandon a beloved brand after just one bad experience. 
  • Reduced profitability – Engaged teams deliver better results. According to Gallup3, business units with highly engaged workplaces see 18% higher sales productivity, 10% higher customer loyalty, and 23% higher profitability
  • Trapped value – Forbes4 estimates $8.8 trillion in value is lost globally due to disengaged workforces. 

When culture is an afterthought, you pay the price in productivity, loyalty, innovation, and reputation.

“Culture drives great results, not the other way around.”

— Angela Sasseville, MA, LPC

How Leadership Shapes Culture (Whether You Intend It or Not)

Culture doesn’t trickle down. It starts at the top.

When senior leaders tolerate negativity, blame, or mission drift, those behaviors echo throughout the organization. On the flip side, when leaders model integrity, psychological safety, and accountability, culture shifts for real.

In my work as a therapist-coach, I often see that what looks like low performance or “bad behavior” is actually the manifestation of misaligned values, unchecked assumptions, or emotional undercurrents.

Coaching: The Culture Investment You Can’t Skip

If culture is so costly, how do we restore it? Strategy without insight is just rearranging the deck chairs. Coaching bridges that gap. Here’s how:

  • Root-cause diagnosis – Instead of patching symptoms (e.g. performance issues), coaching uncovers the invisible dynamics fueling them.
  • Emotional intelligence & agility – Leaders who develop self-awareness and adapt to stakeholder needs strengthen culture from the inside out. (See Emotional Agility: Why Leaders Can’t Afford to Overlook It)
  • Collective alignment – Tools like the CLA help teams mirror where they are versus where they want to be. (See What’s Holding Your Leadership Team Back? Build Alignment with CLA)
  • Sustainable change – Culture change is slower than strategic change. Coaching provides the guardrails so intentions become lived reality.

A Story from Real Work

I once partnered with a mid-sized company where every department “knew” what to do but no one agreed on how to do it. Conflict was constant. Turnover was draining. Profits were flat.

Through coaching, we surfaced what people avoided: unspoken power dynamics, misaligned values, and emotional fatigue. Over months, the CEO began modeling vulnerability and clarity, middle leaders adopted consistent frameworks, and the organization’s culture began shifting – turnover fell, innovation returned.

That’s not magic. It’s intentional work rooted in culture, emotion, and leadership.

What to Do Now: Culture Fixer Actions for Leaders

  1. Audit your culture – Ask: What behaviors do we reward? What behaviors do we ignore or discourage?
  2. Model from the top – The signal is too powerful for leaders to abdicate.
  3. Invest in feedback loops – Encourage psychological safety so people speak truth before things crack.
  4. Embed culture in processes – Hiring, performance reviews, decision-making – all reflect culture.
  5. Make coaching non-negotiable – The best culture investments are those that build capability from within.

Ready to fortify your culture from the inside out? Let’s talk for 20 minutes and explore how executive therapy + coaching can help you rebuild culture with intention.

📚 Further Reading & References

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